Saturday, October 23, 2010

Tune Talk News Release: Top Up and Fly with Tune Talk!


Also, super low data plan to take market by storm

PETALING JAYA, 11 October 2010 – Tune Talk subscribers can look forward to flying to their favourite destinations like London, Bali, Langkawi and many more as they will now earn airtime points that can be redeemed for AirAsia and AirAsia X flight seats every time they reload their credit.

In appreciation of its loyal subscribers the company today launched ‘Tune Talk Points for AirAsia Flights’, an innovative loyalty programme by Tune Talk in collaboration with the world’s best low cost carrier AirAsia.

“Tune Talk is always listening to what our customers want and we value their loyalty and partnership greatly. We are proud to introduce ‘Tune Talk Points for AirAsia Flights’ in acknowledgement of our subscribers’ needs and their lifestyle. Contrary to any conventional rewards programme, ‘Tune Talk Points for AirAsia Flights’ does not impose any expiry to the points so subscribers can continue enjoying the redemption for as long as they live and are a Tune Talk registered customer. We think it's an awesome and fun proposition,” said Tune Talk CEO Jason Lo.

Lo noted that no registration is required for the loyalty programme as all active Tune Talk subscribers are automatically eligible for the points. ‘Tune Talk Points for AirAsia Flights’ are credited instantly into the subscriber’s account every time they top up their airtime. The more they top up, the more points they will earn. Subscribers will get double and more points for top ups of RM10 and more.

According to Lo, subscribers need only call Tune Talk Customer Service at 13100 to redeem their flight seats. Accumulated points can be checked by dialing *133#, which is also the credit balance inquiry code.

At a media briefing to announce this here today, Tune Talk also unveiled its new super low data plan that charges a mere 5 sen for 1 Megabyte (Mb) of data usage. As a comparison, competitor telcos are charging around 10 sen for only 10 kilobyte (kb) of data on the GPRS platform, which is RM10 per Megabyte or a whopping 200 times more than Tune Talk!

(Note: 1 Mb = 1,024 kb)

“Our subscribers will definitely find that they are in for huge savings with Tune Talk and we ensure this is our never ending endeavour. Already we have the lowest flat rate prepaid in town at 16 sen per minute for voice calls and 5 sen per SMS. Throw in Free Flights, Free Insurance and much more that we're cooking up and then you know why we say that ‘This is Prepaid’,” added Lo.

Tune Talk is the country’s fastest growing prepaid mobile service operator, having activated 1.2 million subscribers in its first year of operation. It launched commercial service on 19 August 2009.

Tune Talk is offering the lowest prepaid flat rate in the entire country at 16 sen per minute, with the widest network coverage via Celcom. It is the only mobile service provider that rewards its subscribers with free personal accident insurance coverage worth RM100,000.

Tune Talk starter SIM packs retail at RM5 each and come preloaded with RM4 worth of talk time. AirAsia guests enjoy a bigger deal as they can purchase Tune Talk SIM packs at RM5 with RM5 worth of airtime on any AirAsia or AirAsia X flights, or via online during the ticket purchase.

Subscribers can choose to top up from as low as RM3 via Tune Talk’s portal, the ATMs and internet banking service of Maybank, CIMB Bank, RHB Bank and EON Bank; e-Pay terminals; 7-Eleven outlets or any of its 10,000 authorised dealers nationwide.

About Tune Talk Sdn Bhd:

Tune Talk Sdn Bhd has become the fastest growing mobile operator in the country having officially launched its commercial service on 19 August 2009. Tune Talk operates as a mobile virtual network operator (MVNO) riding on the extensive network of Celcom (Malaysia) Berhad. Tune Talk targets to serve the underserved segment of the market with super low calling rates and exciting incentives. Rolled out as a prepaid service with the prefix "010", Tune Talk offers a no-frills voice and short messaging service (SMS) package that meets the consumers' demand for a simple, value-for-money product with easy accessibility and widest distribution reach. Visit for more information.


Product name

: Tune Talk prepaid mobile service


: 010


: Voice, SMS, GPRS, Roaming, MM


Value add


: Voice calls – 16 sen per minute – the LOWEST flat rate!

: Data – 5 sen per 1Mb – NEW!

: SMS – 5 sen each

: IDD calls – 10%-30% cheaper than other operators

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